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Goodbye Old Friend

Goodbye Old Friend

Nokia was once regarded as The Most User-Friendly Handphone in the World. It was also the hardiest. Unfortunately, what it wasn’t built for was the hype and marketing manipulation by its weaker successors. Sunderland undergrad Zhi Heng (BMCC20150501) tells us what really happened to the once beloved gadget in almost every household.

Nokia was originally found in 1865 as a paper manufacturing company, and then shifted to mobile manufacturing in 1987 and created the world’s first handheld phone. Because it’s a new technology, consumers would like to buy the product although the price is high. After a few years, Nokia achieved market success and eventually became the largest mobile phone manufacturer.However, Nokia starts to crumble down as they can’t meet the current generation’s expectation and standards. Far more superior Operating Systems such as Android and iOS (iPhone Operating System) appeared, giving Nokia a major headache.

FormerCEOof Nokia, Jormal Ollila, says errors led to Nokia downfall. Jormal Ollila admitted that Apple had manage to create a whole new experience and something completely new for the consumers, and he admitted that Nokia failed to create this environment. This shows the non-price competition between Nokia and Apple and eventually Apple can do better than Nokia, this is one of the factors why Nokia had a market failure. Besides that, Apple can

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succesfully identified trends such as application, consumer demands and touch screen models Although the Symbian operating system is quite advanced before 2007, the dullness and the lack of changes for the system is a major letdown for Nokia.

Due to it’s downfall, Nokia sold it’s devices and services to Microsoft for US$7.2 billion. Today, Windows operating smartphones are produced under the name of Nokia in order to try and make a comeback against their competitors. Throughout the years, Nokia shows some minor improvement on their designing and packaging and even some major visual upgrades in order to cope with the competitive market of mobile phones. And last but not least, another reason why Nokia had it’s downfall is because they can’t catch up the trend like how Samsung and Apple did. Widely popular products such as the iPhone5s and Samsung Galaxy S4 were introduced in a short period of time after the previous version is released, this shows that these two companies are trying to improve their products continuosly in order to maintain their status in the market. Majority of the consumers nowadays can’t even name the latest Nokia phone because of it’s lack of popularity and poor advertisement. However, whenever there’s a new iPhone model or Samsung model is released, the world will be hyped due to it’s new features introduced and the social media will be flooded with information about the product, this is something Nokia failed to achieve.

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