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Steaming the New PC Game Software

Steaming the New PC Game Software

In the current era where technology thrives and various tasks can be done online or digitally, many companies are following the trend as well, venturing into the world we call digital business. By Veron Ng.

Imagine this: The physical store for Domino’s Pizza still exists, however customers have the option to order it online instead of buying it from the store personally. Lopez (2014) describes digital business as “the creation of new business designs by blurring the digital and physical worlds”. For example, a pizza is a physical item, but we can order it through an online website such as Domino’s Pizza and have it delivered to our houses.

“ITunes, Amazon and Netflix reshaped their slices of the media business by moving people from physical stores to the Web. Valve has done the same thing with PC videogames”, stated Chiang (2011). Indeed, Valve Corporation is the developer for the biggest PC gaming software called Steam, which had 8 million concurrent users as tadalafil of June 2014 (Scullion, 2014). Steam was first released in September, 2003 for Windows, and there is also a mobile version for it released in January 2012. Steam is currently available on multiple platforms including Microsoft Windows, OS X and with limited versions for the PlayStation 3, iOS and Android.

Steam was originally designed as a platform to enable auto update for its games such as Counter-Strike, and later on negotiated contracts to release games from several independent publishers and developers. Steam is a digital distribution client that distributes PC games through electronic means, and it doubles as both a platform and marketplace for gamers, allowing them to purchase games directly from Steam without the hassle of going to a physical store to pick up a copy of the latest game. Users can purchase either directly with a credit or debit card, or top up money into their accounts with reload cards which can be bought at local game stores. To attract gamers to purchase from their store, Steam frequently hosts sales such as mid-week sales, weekend deals, developer sales as well as holiday sales for various games, with discounts up to 90% for select titles. Games purchased through Steam are directly linked to the user’s account, enabling them to download and play the game on any PC as long as that account is signed in.

Besides being an online store for most of the popular PC games, Steam also has other strategies to gain profit from. There is a function called the Steam Community Market, whereby users can buy and sell items they acquire from certain games such as Counter Strike: Global Offensive and Dota 2. The catch here is that Steam taxes 15% from every successful transaction in the community market. The amount sold will then go into the user’s steam wallet, which then can be used to purchase more games or be used in the community market. Steam also offers electronic trading cards and badges for gamers who like to collect. Badges can be earned from

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completing tasks or be crafted from a set of trading cards. Games purchased that support the trading cards function will provide the users with a certain amount of card “drops” from the set, and the remaining cards can be bought from other users through the community market. In a way, this encourages users to make use of the community market, as well as gaining more profit for Steam.

The Steam tadalafil 20 mg how long does it last community market is only one of the defining areas in why Steam is as successful as it is. Another aspect to why Steam is popular is because they started off by allowing multiple game publishers and developers to launch their titles on Steam, in contrast to their competitors such as Origin, which only publishes games from one developer, which is Electronic Arts. Because of this, Steam was constantly growing with more and more users therefore it attracted even more developers. Edwards (2013) stated that 75% of the digital PC games are bought through Steam’s store as estimated by Screen Digest. With the huge amount sildenafil citrate for sale uk of sales, Steam can undoubtedly be considered the most desirable place for developers to launch their PC titles (Love, 2013).

With Steam dominating the PC games industry, it only motivates competitors to step up their game in order to challenge their dominance. Steam also proves that digital businesses can survive and be successful in the current era, with the correct digital business strategies and designs. We can expect an increasing amount of companies to move into the digital era and numerous business will venture into the digital world.


Chiang, O. (2011). The Master of Online Mayhem. Forbes, pp.30-32.

Edwards, C. (2013). Valve Lines Up Console Partners in Challenge to Microsoft, Sony. [Online] Available at: [Accessed 7 Feb. 2015].

Lopez, J. (2014). Digital Business is Everyone’s Business. [Online] Forbes. Available at: [Accessed 7 Feb. 2015].

Love, G. (2013). Steam’s Marketplace – A Humble Competitor. [Online] Available at: [Accessed 7 Feb. 2015].

Scullion, C. (2014). Steam reaches 8 million concurrent users – CVG US. [Online] Available at: [Accessed 7 Feb. 2015].

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